Doesn’t every professional want to stand out from the crowd? Be better at delivering services? Somehow get a reputation as a cut above the average guy or gal in the biz?
It’s hard to sell the idea that you give better service when you are doing essentially what your competitors do in the same space. The secret is in offering a different service from the others in your field, besides the usual expertise in your field clients have a right to expect.
What will that different service be? If you want to focus on senior safety, that can be it. We don’t mean that you know about the things seniors need to know about, such as retirement strategy, estate planning, moving, wealth preservation, tax planning and all that. It will be about specifically protecting them from abuse.To do that, you’ll need a senior-specific policy that spells out how you can protect a client.
This kind of a policy must include your educating yourself first and then your client about the ways predators are stealing billions from our elders every year. The problem is expected to grow as 73 million Baby Boomers age and become more vulnerable to abuse as every aging person does.
You can create a policy that includes your commitment to client education in the form of seminars, webinars, emails, updates on the latest scams and providing them with printouts or booklets from free government created public information resources. Use any form of communication with which you are comfortable. There’s plenty of free information out there. We’ll feed it to you in these newsletters so you can pass it on to clients. We do the research to keep up on how the thieves are behaving lately and we’ll make sure you have it to spread the word.
Your policy can be a form of advertising to your older clients that you are looking out for them. And you should be. Educating them is one way you can remind them of that.
Besides a commitment to client education, you can also develop your own means to anticipate the probability not possibility that some aging clients are going to develop cognitive impairment. When you sign up a new client you will need to collect the right information about emergency contacts from them, but you also need a document that gives you permission to contact the person they appoint and spells out the circumstances under which this would be all right with your client.
Does this sound complicated? It’s not when you have the right help to get yourself set up. Contact us at AgingInvestor.com to get the direction you need. We offer instruction and Policy Development Kits to help you every step of the way.
Set yourself apart from the competition as a senior-aware professional. Get to that senior market before everyone else!
Until next time,
Carolyn Rosenblatt, RN, ElderLaw Attorney